Many companies have adopted policies to become more paperless.
There are several reasons for this. The two biggest are they are forced to do it legally, or the companies feel an obligation to be ecologically friendly.
Whatever the reason, paperless is growing, and many believe this to be a good trend.
Because of this paperless trend, the use of direct mail has shrunk by a wide margin. You may have noticed yourself receiving fewer flyers and other junk mail in your mailbox.
Another reason could be that companies feel direct mail no longer works because of the internet. In reality, direct mail is still a very effective form of advertising.
And much more!
This ebook comes with 10 audio parts !
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